The One Number Rule: Stop Tracking Everything, Start Hitting Your 90-Day GPS

The One Number Rule: Stop Tracking Everything, Start Hitting Your 90-Day GPS

January 20, 20264 min read

“Don't be intimidated by what you don't know. That can be your greatest strength and ensure that you do things differently from everyone else.” - Sara Blakely, Founder of Spanx and Sneex

The One Number Rule: Stop Tracking Everything, Start Hitting Your 90-Day GPS

Lack of focus?

The fastest way to derail your growth isn't a lack of effort. It’s a lack of focus.

You log into your dashboard and see a sea of metrics: conversion rates, bounce rates, email open rates, and that one that always changes—your Instagram Story swipe-ups. You feel productive because you’re tracking everything, but are you actually moving forward?

The truth is, tracking too many things leads to decision paralysis.

It makes you feel busy, but it keeps you reacting to chaos instead of operating from a place of clear confidence.

True, results-driven growth isn't about working harder; it’s about hitting specific milestones.

The Anchor: My Trade-Off for Focus

To prove this point, I’ll be honest about where my focus is right now.

My team and I are heads-down working toward 50 new members in The Strategic Business Village™️. That's the one number that defines my next 90 days, because it’s the number that unlocks the next level of community support and structured resources for everyone.

Growing means making strategic trade-offs.

I'm hyper-focusing on the structure that will support those 50 new members, ensuring every single person gets the clarity and Money Mojo they signed up for. If a task doesn't directly support that 50-member number, it gets delegated, outsourced, or cut entirely.

This ruthless prioritization is the blueprint for success.

You need to identify your one number—your GPS—to guide your decisions for the next 90 days.

The Framework: How to Define Your GPS (The One Number)

You are past the startup phase and have paying clients. Your growth decisions need to be high-impact.

To find your GPS for the next 90 days, you must choose one single metric to obsess over:

Option 1: The Money Number (Revenue/Client Focus)

If you are struggling with cash flow, pricing, or inconsistent revenue, your number should be tied directly to your Money Mojo. This could be:

  • $10,000 in new monthly revenue.

  • 5 new VIP day clients.

  • Getting to a 60% profit margin.

This focus forces you to prioritize sales, pricing strategy, and client acquisition above all else. Every action must serve this number.

Option 2: The Time Number (Efficiency/Focus Focus)

If you already have steady revenue but feel perpetually stressed, overwhelmed, and pulled away from your zone of genius, your number is about control. This focus is linked to Smart Strategy and the Efficiency Engine. This could be:

  • 10 hours saved a week on administrative work.

  • Releasing 1 new lead-generating piece of content per week.

  • Reducing the time spent on inbox management by 50%.

This focus forces you to build structure, delegate, and automate so you can use your time on revenue-generating strategy.

Pick one number that defines your next 90 days. It’s the only one you should be tracking right now.

Case Study: The Clarity of a Single Focus

Imagine you choose 10 hours saved a week as your one number. This immediately dictates your focus. You are not worried about your website bounce rate; you are ruthlessly prioritizing a system to get back those 10 hours.

This is a Smart Strategy goal, because it asks: How can I restructure my time to make more money?

In The Strategic Business Village, we can help you build the structure to hit that goal. We offer tools such as PennyBot and Bertie AI™️ that help you audit your back office, identify tasks that can be automated, and implement a system that simplifies your flow. The results-driven reality is that getting back 10 hours allows you to spend that time booking client calls or delivering high-value work—activities that actually move the needle.

Wrap & Action: Commit to the GPS

Stop allowing the world to dictate your focus. If you are struggling with financial confusion, it is often because you have a scattered approach to growth. You cannot afford to track 12 metrics.

The freedom and clarity you want come from the quiet, strong decision to prioritize structure over chaos.

They come from defining the one number that will change your business and then committing to the strategic trade-offs needed to hit it.

Challenge: Pick one number that defines your next 90 days—is it 50 new clients, or is it 10 hours saved a week? Choose something that will truly impact your business.

That number is your GPS, and it’s the clear sign that you need the strategic roadmap inside The Strategic Business Village™️ to hit it.

Do you want help defining your GPS or your 90-day goal? Click here to sign up for a strategy session and receive one-on-one support and guidance to get you set up for success.

Lastly, we are working on a 90-Day Goal planning session in February that you won't want to miss. Click here to sign up for our emails and receive future updates.

Penny is a virtual business consultant and advisor specializing in back-office and finance operations for women entrepreneurs. She believes women entrepreneurs should know and understand their numbers, and that it shouldn’t be difficult. She helps them to understand how income, expenses, and time impact revenue, then uses that information to help them build efficiencies and grow thier businesses.

penny wallace

Penny is a virtual business consultant and advisor specializing in back-office and finance operations for women entrepreneurs. She believes women entrepreneurs should know and understand their numbers, and that it shouldn’t be difficult. She helps them to understand how income, expenses, and time impact revenue, then uses that information to help them build efficiencies and grow thier businesses.

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