hi there!
Thanks for stopping by. I believe that building a thriving business should feel empowering, not overwhelming. On this page, I want to share a little about my own path – the experiences, the lessons (some learned the hard way!), and the deep "why" that drives me to help women entrepreneurs like you find clarity and confidence in their numbers and operations.
My Story
My journey to helping women entrepreneurs find clarity in their businesses wasn't exactly a straight line. In fact, it involved a rather dramatic detour... specifically, a fall from a 6-foot ladder that sent me crashing through shelves and landing on a garage floor.
It was a wake-up call, to say the least. A significant head injury forces you to slow down, reassess, and find a new way forward. As I recovered, I realized my "living and working in chaos" ways were no longer serving me.
Drawing on my 20+ years of experience in both the corporate and small business worlds, I began to intentionally embrace simplification, organization, automation, planning, and the power of focusing on one thing at a time. This wasn't just about recovery; it was about building a more sustainable, less stressful way to live and work.
This personal transformation ignited a passion to help others do the same. Now, I partner with female coaches and service providers who are ready to move from overwhelm to clarity in their operations – focusing on the back-office, finance, and support systems that are crucial for growth. I help you understand where you are now, define your goals, and create a clear path to get you where you want to be.
My "Why": Empowering Women to Thrive
This personal transformation ignited a passion to help others do the same. Now, I partner with female coaches and service providers who are ready to move from overwhelm to clarity in their operations – focusing on the back-office, finance, and support systems that are crucial for growth. I help you understand where you are now, define your goals, and create a clear path to get you where you want to be.
My Experience & Approach: The 4 Ps of Partnership
With over two decades navigating the complexities of both large corporations and dynamic small businesses, I bring a wealth of practical experience to our partnership. I've been in the trenches, understanding the operational hurdles and financial puzzles that can keep even the most passionate entrepreneur up at night.This background, combined with my own journey towards simplification and clarity, forms the foundation of my approach. I don't believe in complicated jargon or one-size-fits-all solutions. Instead, our work together is built on the 4 Ps of Partnership:
Partnership: We work side-by-side, with genuine care and understanding. You're not just a client; you're a valued collaborator on this journey.
Practicality: I focus on implementing organized, efficient systems and providing clear insights that cut through the chaos and free up your time. No unnecessary complexity here!
Perspective: I help you understand the why behind the numbers and processes, giving you a clear view of your business's health and potential, so you can make informed decisions.
Power: By gaining clarity and confidence in your finances and operations, you step into your full power as a business owner, ready to build the thriving business and live the freer life you desire.
When we work together, you're gaining a dedicated partner committed to helping you build a clearer, more profitable, and joyful business, guided by these core principles.
A Little More About Me (Just for Fun!)
I'm originally a born and bred California girl who transplanted to Florida about 26ish years ago. Yup, I visited the Central Gulf Coast of Florida and the beaches spoke to me. Nine months later I left Northern California and the San Francisco Bay area. I still prefer earthquakes to hurricanes but if there has to be a hurricane, I prefer Cat 1 to Cat 3.
#FunFact
Most of the time I will answer to (KNOCK KNOCK KNOCK) Penny, (KNOCK KNOCK KNOCK) Penny, (KNOCK KNOCK KNOCK) Penny.
Oh, and you'll rarely find me on a ladder.
Feeling a connection and ready to take the next step towards a clearer, more confident business?
Whether you're curious about a specific service or just want to chat about your biggest business challenges, I'd love to hear from you.
