empowered business blueprint
more than a plan: a collaborative partner in your journey to business success.
Business Plan: "A detailed document that outlines a company's goals, strategies, and financial forecast."
Empowered Business Blueprint: "A guide designed for female entrepreneurs to succeed in business with strategies, tools, and measurable metrics that provide clarity and focus."
what is the empowered business blueprint?
A customized approach to building your business
Each business is different, and so is each blueprint. We start at the beginning and construct your blueprint using your brilliant ideas, insight, experience, goals, and vision for the future. The Blueprint can be created for businesses that are just starting out or established as well as those launching specific products, services, or initiatives.
how does it work?
Together, we invest time filling out the comprehensice EBB Workbook to gather as much information as we can about your business, including:
Current and future business goals
Your client avatar and brand
Your marketing and financial goals
Detailed product & service information
Market research and SWOT analysis
How you solve your client's problems, and more!
Once we've gathered all the information, I get to work on construction. During the construction phase we:
Current and future business goals
Your client avatar and brand
Your marketing and financial goals
Detailed product & service information
How you solve your client's problems, and more!
I then use that information to build your blueprint:
Current and future business goals
Your client avatar and brand
Your marketing and financial goals
Detailed product & service information
How you solve your client's problems, and more!
Strategic Guidance & Support:
Up to four hours of one-on-one Zoom time to gather essential information about your business.
A review session to discuss the first draft of your blueprint.
Up to three revisions before we finalize the blueprint.
Supporting templates and outlines to guide you.
PLUS, Enjoy Six Months of Advisory Support:
Monthly Zoom sessions for six months to keep your business on track.
Ongoing updates and tweaks to your blueprint as needed.
Additional advisory support available for purchase if desired.
traditional business plan vs Empowered Business Blueprint
traditional business plan
executive summary
company description
market analysis
SWOT analysis
brand identity
customer/client avatar
business organization & management
product(s) and/or service(s)
sales channels
marketing activities
financial projections
legal & compliance
milestones
partners, & resources
Empowered Business Blueprint
executive summary
company description
market analysis
SWOT analysis
brand identity
-mission & vision statements
-unique selling proposition
-brand values
-template: brand board
-outline: branding package
-additional resources
customer/client avatar
business organization & management
product(s) and/or service(s)
-definitions
-detailed information for e-commerce
sales channels
marketing strategy
-activities
-budget
-planning
-landing page outlines (up to 3)
-content calendar
financials
-estimated and projected income & expenses
-estimated projections for years 1 through 5
-templates for budgets & planning
operations and logistics
-template: organizational chart
-resources: SOP options
-partners & resources
risk management
legal & compliance
goals & milestones
implementation strategy
pitch deck (slides & outline)
let’s work together to build a business that supports your goals, vision, and values.
This program is currently in beta testing. If you'd like to be a part of that, let's talk!
what my clients have to say
"Penny is amazing to work with. In our first conversation, she sought to understand exactly what we needed and offered a set of solutions that matched what we were looking for. Her attention to detail is unmatched."
-co-founder of a cultural transformation firm that delivers powerful business results for a wide range of clients. Services provided: finance management, business success system
"Penny is professional with the expertise and attention to detail needed for complex projects. She communicates well, is on top of things and delightful to work with."
- principal of a strategic and creative marketing communications service. Services provided: administrative support
Penny is great to work with! She's helped me quite a bit with my Quickbooks and does everything in a timely manner. I appreciate her help, and it saves me quite a bit of time to have someone take this on.
-owner of a boutique-style group travel, curated with solo travelers in mind. Services: monthly bookkeeping
"positive strategies for growth & streamlined operations"
Penny doesn't hesitate to bring her years of corporate experience to the "small business world". She consistently implemented positive strategies for growth and more streamlined operations when we worked together.
- Melissa, founder of a women-owned, boutique retail establishment serving the creative community for 20 years.
20+ years in the corporate & small business worlds
I bring over 20 years of experience in both corporate and small business settings. My journey began with turning challenges into opportunities—after an unexpected head injury, I learned the power of simplification, organization, and focused planning.
Now, I’m dedicated to empowering female coaches and service providers with strategic consulting services that streamline their operations, finance, and support systems. Together, we’ll navigate your current situation, define your goals, and create a pathway to success.
let’s work together to build a business that supports your goals, vision, and values.
