penny wallace

speaker

operations, strategy, financial management and support

book penny: engaging talks on simplifying business, financial clarity, and thriving as an entrepreneur

Looking for a dynamic and insightful speaker who can empower your audience with practical strategies for business growth and personal well-being?

I'm Penny Wallace, and I'm passionate about sharing actionable insights that help women entrepreneurs cut through the chaos, gain financial confidence, and build businesses that support the life they truly desire.

My talks are designed to be engaging, relatable, and immediately applicable, leaving attendees feeling inspired, equipped, and ready to take action.

my passion: empowering entrepreneurs to thrive

I believe that every entrepreneur deserves to feel in control of their business and their life. After navigating my own journey from chaos to clarity (sometimes the hard way!), I'm driven to share the lessons learned and the practical strategies that make a real difference. My goal is to empower your audience to simplify their operations, understand their finances, and build sustainable success without sacrificing their well-being.

#FunFact

Penny was born and raised in small town in Northern California. She worked in the Central Valley and San Francisco Bay area for a number of years and moved to St. Petersburg Florida in 1997. While she loves the beach vibe and laid back lifestyle of the Gulf Coast, she much prefers earthquakes to hurricanes.

what your audience will walk away with:

My presentations go beyond just information – they deliver transformation. Attendees will leave with:

  • Actionable Strategies: Practical, easy-to-implement steps they can use immediately to simplify operations and improve financial clarity.

  • Renewed Confidence: Empowerment to tackle challenges and make informed decisions in their business.

  • Reduced Overwhelm: Tools and perspectives to cut through complexity and create more ease.

  • Inspiration & Motivation: A fresh perspective on building a thriving business that supports their desired lifestyle.

  • A Clearer Roadmap: Understanding of key areas to focus on for sustainable growth and well-being.

speaking topics and areas of expertise

I speak on topics within these key areas, tailoring each presentation to the specific needs and interests of your audience:

  • Simplify Your Operations: Ready to cut the chaos and create systems that work

  • for you? These talks focus on streamlining back-office processes, choosing and using business tools effectively, managing documents simply, and implementing practical strategies to save time and reduce overwhelm. Audiences will learn how to transform operational headaches into a smooth, efficient workflow.

  • Financial Clarity & Confidence: Unlock the power of your business numbers! These sessions demystify business finance, explain the roles of different financial professionals, and provide actionable steps to understand profitability, manage cash flow, and make smart financial decisions. Attendees will gain confidence in their financial literacy and learn how to use their numbers as a roadmap for growth.

  • Business & Self-Care: Building a thriving business shouldn't come at the expense of your well-being. These talks explore the crucial connection between business success and self-care, providing strategies to manage time, reduce stress, and create sustainable habits that support both you and your business.

  • My Signature Story: The Time My Cat Tried to Kill Me and How It Changed My Life and Business: A memorable and inspiring talk sharing my personal journey, including a dramatic wake-up call, and the powerful lessons learned about simplifying, transformation, and finding clarity amidst chaos. This story resonates deeply, reminding us that even unexpected challenges can lead to profound positive change in both life and business.

get all the details: download my speaker one-sheet

for a comprehensive overview of my speaking topics, bio, testimonials, and booking requirements, please download my Speaker One-Sheet.

partnering for a successful event

I am committed to making the speaking engagement process seamless and stress-free for event organizers. You can expect professionalism, clear communication, timely responses, and a presentation tailored to your audience's specific needs and your event's goals.

the following can be adapted to 20, 30, or 45-minutes.


The Time My Cat Tried to Kill Me and How It Changed My Life and Business: Lessons in Simplifying and Transformation

I used to be a multi-tasking, forget-to-breath, work too-hard, thrive in the chaos kind of gal. Then on the morning of January 11, 2016, my cat escaped to the garage and went straight up into the rafters. I chased her up a 6-foot ladder…my head fell 10 feet and it changed my world.

In this talk you will learn:

  • How simplifying and reworking business processes helped me succeed

  • Why consistency and routines make you stronger

  • Slowing down isn't necessarily a bad thing

3 Key Areas You Can Streamline to Transform Back-Office Chaos into an Operations Powerhouse

Efficient back-office operations can make or break your business. Small changes to streamline day-to-day tasks can transform inconsistent back-office operations into a back-office powerhouse that drives success..

In this talk you will learn about the changes you can make today in:

  • Communications

  • Accounting Functions

  • Document Management

Stories Your Financial Reports are Telling and Why You Need to Pay Attention

Financial statements are a window into the health and wellbeing of your business. Many small business owners need to have a better understanding of the information reports provide and how it can be used to support business growth.

In this talk you'll learn how to understand and leverage:

  • Profit & Loss Statement (Income Statement)

  • Balance Sheet

  • Statement of Cash Flow

  • Accounts Receivable Aging

  • Accounts Payable Aging

Navigating the Wild Waters of Business Tools & Apps to Enhance Productivity

The number of apps and software solutions on the market today to help small business owners be productive and efficient can be overwhelming. Some are nice-to-have and some are mission critical. How do we decide?

In this talk you'll learn about tools that can help you with:

  • Time & Task Management

  • Calendaring

  • Financial Management

  • Customer Relations

  • Communication

  • Social Media

  • Cloud Storage

10-minute shorts

Chaos Lurking In the Shadows: The Importance of an Organized Back-Office

Does your workspace look like a tornado blew through it? Being organized behind the scenes enables you to be efficient and prductive. We will cover three key areas and why you need to keep them ship-shape:

  • Accurate Finances

  • Time Management

  • Processes and Workflows


10 Essential Practices to Help Small Businesses Save Time, Money, & Anxiety

There are back-office tasks that are essential for the success of today's small businesses. Many aren't consistent in managing them which has a direct impact on their time, finances, and anxiety levels.

In this talk you will learn:

  • The 10 Essential Practices

  • Why business-women must know their current financial standing

  • Why there's more to filing than a clean desk

  • The importance of planning and strategizing

  • Why self-care is vital to business success

$uper Heroe$: How Finance Professionals Help Small Businesses Thrive

What is the difference between bookkeepers, accountants, tax professionals, and CPAs? All four provide different levels of service and support for small businesses.

In this talk you will learn:

  • The benefits of each and how they support small businesses

  • How to determine which ones to hire

not sure what you need?

women business owners may become 'business blind,' and need an outside perspective for clarity.

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