operations, strategy, financial management and support
I believe that every entrepreneur deserves to feel in control of their business and their life. After navigating my own journey from chaos to clarity (sometimes the hard way!), I'm driven to share the lessons learned and the practical strategies that make a real difference. My goal is to empower your audience to simplify their operations, understand their finances, and build sustainable success without sacrificing their well-being.
Penny was born and raised in small town in Northern California. She worked in the Central Valley and San Francisco Bay area for a number of years and moved to St. Petersburg Florida in 1997. While she loves the beach vibe and laid back lifestyle of the Gulf Coast, she much prefers earthquakes to hurricanes.
Actionable Strategies: Practical, easy-to-implement steps they can use immediately to simplify operations and improve financial clarity.
Renewed Confidence: Empowerment to tackle challenges and make informed decisions in their business.
Reduced Overwhelm: Tools and perspectives to cut through complexity and create more ease.
Inspiration & Motivation: A fresh perspective on building a thriving business that supports their desired lifestyle.
A Clearer Roadmap: Understanding of key areas to focus on for sustainable growth and well-being.
Simplify Your Operations: Ready to cut the chaos and create systems that work
for you? These talks focus on streamlining back-office processes, choosing and using business tools effectively, managing documents simply, and implementing practical strategies to save time and reduce overwhelm. Audiences will learn how to transform operational headaches into a smooth, efficient workflow.
Financial Clarity & Confidence: Unlock the power of your business numbers! These sessions demystify business finance, explain the roles of different financial professionals, and provide actionable steps to understand profitability, manage cash flow, and make smart financial decisions. Attendees will gain confidence in their financial literacy and learn how to use their numbers as a roadmap for growth.
Business & Self-Care: Building a thriving business shouldn't come at the expense of your well-being. These talks explore the crucial connection between business success and self-care, providing strategies to manage time, reduce stress, and create sustainable habits that support both you and your business.
My Signature Story: The Time My Cat Tried to Kill Me and How It Changed My Life and Business: A memorable and inspiring talk sharing my personal journey, including a dramatic wake-up call, and the powerful lessons learned about simplifying, transformation, and finding clarity amidst chaos. This story resonates deeply, reminding us that even unexpected challenges can lead to profound positive change in both life and business.
I used to be a multi-tasking, forget-to-breath, work too-hard, thrive in the chaos kind of gal. Then on the morning of January 11, 2016, my cat escaped to the garage and went straight up into the rafters. I chased her up a 6-foot ladder…my head fell 10 feet and it changed my world.
In this talk you will learn:
How simplifying and reworking business processes helped me succeed
Why consistency and routines make you stronger
Slowing down isn't necessarily a bad thing
Efficient back-office operations can make or break your business. Small changes to streamline day-to-day tasks can transform inconsistent back-office operations into a back-office powerhouse that drives success..
In this talk you will learn about the changes you can make today in:
Communications
Accounting Functions
Document Management
Financial statements are a window into the health and wellbeing of your business. Many small business owners need to have a better understanding of the information reports provide and how it can be used to support business growth.
In this talk you'll learn how to understand and leverage:
Profit & Loss Statement (Income Statement)
Balance Sheet
Statement of Cash Flow
Accounts Receivable Aging
Accounts Payable Aging
The number of apps and software solutions on the market today to help small business owners be productive and efficient can be overwhelming. Some are nice-to-have and some are mission critical. How do we decide?
In this talk you'll learn about tools that can help you with:
Time & Task Management
Calendaring
Financial Management
Customer Relations
Communication
Social Media
Cloud Storage
Chaos Lurking In the Shadows: The Importance of an Organized Back-Office
Does your workspace look like a tornado blew through it? Being organized behind the scenes enables you to be efficient and prductive. We will cover three key areas and why you need to keep them ship-shape:
Accurate Finances
Time Management
Processes and Workflows
There are back-office tasks that are essential for the success of today's small businesses. Many aren't consistent in managing them which has a direct impact on their time, finances, and anxiety levels.
In this talk you will learn:
The 10 Essential Practices
Why business-women must know their current financial standing
Why there's more to filing than a clean desk
The importance of planning and strategizing
Why self-care is vital to business success
$uper Heroe$: How Finance Professionals Help Small Businesses Thrive
What is the difference between bookkeepers, accountants, tax professionals, and CPAs? All four provide different levels of service and support for small businesses.
In this talk you will learn:
The benefits of each and how they support small businesses
How to determine which ones to hire